Corporate Brochure

Carelon Research

Carelon Research needed a versatile brochure for use at trade shows and as a leave-behind during sales calls. Given the brand’s minimalist visual identity, every decision—from scale and imagery to the arrangement of elements—played a critical role in shaping the final design.

This 12-page piece introduced a new product offering alongside Carelon’s established services. The layout was carefully crafted to provide clarity and strike the right balance between the two, ensuring both felt cohesive and equally emphasized for prospective clients.