LinkedIn ads

Carelon Research

Carelon Research was preparing to launch Carelon Real World Data, a dataset designed to advance health research. To build awareness and generate interest, I created a series of five LinkedIn ads that balanced clarity with visual impact across multiple formats.

The campaign included two animated ads, two carousels, and one static image—each tailored to LinkedIn’s environment while maintaining consistency with Carelon’s minimalist brand identity. Motion, typography, and pacing were carefully considered in the animated pieces to capture attention quickly, while the carousel and static formats emphasized concise messaging and clean composition. Together, the ads formed a focused campaign designed to introduce the new product to a targeted audience, drive engagement, and position Carelon as a trusted partner in health research.